Tip #2-Now, that you’re an expert target the right clients.

Once you narrow your niche you have to also narrow down your ideal client. It will save you money and headaches as you will determine where your ideal client “hangs out” and you can focus on marketing in only those channels. If your target client is not on Twitter then why waste your time on Twitter? Knowing your clients at an emotional level will allow you to brand your business in a way that satisfies and helps their pain points. If a cycling enthusiast has always dreamed of touring east Europe but is scared that it would be too expensive and dangerous you can speak to these issues on your website and marketing materials. They will call you because they know you understand exactly how they feel about planning this huge trip.

Q-Who’s your ideal client? Do you know what stresses them about planning their vacation?

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