The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. Seth Goding. Marketing Tips for Travel Agents #4 by Brenda Young Marketing Strategist

Tip #4-Be unique and be consistent across all mediums.

Travel Agent Marketing Tip Series #4-Be unique!

Now that you have narrowed your niche, know your target clients and keep your brand message consistent. Use your client’s pain points to speak to them on your website, blog, social media postings, emails and direct mail. By constantly addressing their pain points they will know what to expect from you. By staying consistent it makes it easy to come up with blog posts and social media postings. You will never have to sit there, stare at the computer and wonder what to post about. I recommend you sit down, write their three paint points in three separate columns and write under each all the topic ideas related to that pain point. You will have tons of content to post and market with.

Q-How many different logos do you use? Can your clients recognize your brand without seeing your name?


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