Social Media is one of this things you either love or hate; it can be overwhelming and most of the time you may feel like you’re not doing enough. I’m here to tell you the truth.

The truth is you don’t have to spend hours on end on every single social media channel and whatever the “new” thing is.

I say this again, you DON’T have to be active on every social media channel.

Let’s go back to your clients and look up where they find you (you do ask how they find you right?)

Track the responses and write down what the most common answer is.

Now let me be clear, I am not saying “forget about Social Media”. If most of your clients are finding you via referrals they are probably going online to look you up. They are going to look at your website, your Facebook page and if they are active on Social Media they will go find you at their favorite channel (probably Instagram).

If that is the case I would make sure your website is the BEST website you can afford, your blog is updated and your blog posts are consistently posted on Facebook. I would also ask your past clients to submit a review on Facebook.

Instead of spending time trying to post 5-7 times a day on Facebook I would spend that time nurturing your past clients in ways we have discussed before.

Which social media channel does your ideal client hang out at?



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