What worked for your business this year?
It’s that time of the year, the leaves are changing and the weather is getting a bit colder outside. Now is the perfect time to start planning your 2018 marketing efforts. In order to know where you are going you have to do an audit of what you did this year. Here are a few steps you can follow to see how well your 2017 has gone so far.
Are you ready?
If so, with pen and paper on hand start by making a list of everything that worked this year for you marketing-wise. Let’s keep doing more of what worked, and stop wasting time and money on the things that didn’t produce results. The questions below will help you see the overall picture of how well you did this year.
Where are your clients coming from? ___
How many clients came through referrals? ___
How many clients found you via Social Media? ___
How many clients found you at a live show (bridal expo, consumer show, etc.)? ___
How many called you from a mailer they received from you? ___
How many found you online (Google or another search engine)? ___
List any other sources of clients and how many clients did each source produce for you?________________________
Now, look at all these sources and take note of which one brought the most clients. That source is the #1 thing you must continue to use in order to capitalize on what works for you and your business.
Finally, start thinking how you will nurture your top two source channels. As you plan your 2018 marketing start designing your plan around these sources and you will get your marketing plan started in the right direction.